Privacy Policy
Effective Date: January 01, 2024
Apex Beverage Equipment Distribution, LLC (referred to as "we," "us," or "our") values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard the information you provide when interacting with our ecommerce platform, including our AI-enhanced product search capabilities.
1. Information We Collect
1.1 Information You Provide to Us
- Personal Information: Includes your name, email address, phone number, shipping and billing addresses, and payment details when you place an order.
- Account Information: If you create an account, we collect your login credentials and any profile information you choose to provide.
- Customer Communications: Any inquiries or feedback you share with us through customer support or other communication channels.
1.2 Information Collected Automatically
- Usage Data: Includes details about your interactions with our website, such as pages viewed, search queries, and clicks.
- Device Information: Includes IP address, browser type, operating system, and other technical data.
- Cookies and Tracking Technologies: Used to enhance site functionality, understand user behavior, and improve your experience.
1.3 Information Provided for Fulfillment
To fulfill your orders, we may collect additional details such as:
- Recipient’s name, address, and phone number (if different from the customer’s information).
2. How We Use Your Information
We use the information collected for the following purposes:
- Order Fulfillment: To process, ship, and deliver your purchases.
- Customer Support: To respond to your inquiries and provide assistance.
- Improving Our Services: To enhance the functionality of our ecommerce platform, including our AI-powered product search.
- Personalization: To tailor your shopping experience and recommend products.
- Compliance: To comply with applicable legal requirements and enforce our terms and conditions.
3. Sharing of Information
We do not sell or trade your personal information to third parties. We may share information in the following circumstances:
- Service Providers: With trusted third-party vendors who assist with payment processing, shipping, or IT support, subject to strict confidentiality agreements.
- Legal Obligations: To comply with legal requirements or protect our legal rights.
4. Data Security
We implement robust security measures to safeguard your personal information, including:
- Encryption of sensitive data during transmission.
- Secure servers and restricted access to authorized personnel only.
- Regular security audits and updates to address vulnerabilities.
However, no system is entirely secure, and we cannot guarantee absolute data security.
5. Your Rights and Choices
- Access and Correction: You can access and update your personal information through your account settings or by contacting us directly.
- Opt-Out: You can opt out of marketing communications at any time by following the unsubscribe instructions in our emails.
- Cookie Preferences: You can manage your cookie preferences through your browser settings.
6. Use of AI Technology
Our AI-powered product search is designed to improve your shopping experience by:
- Providing relevant product recommendations.
- Enhancing search accuracy and efficiency.
The AI operates using anonymized data and does not independently collect personal information.
7. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.
8. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted with the "Effective Date" at the top.
9. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: [email protected]
- Phone: 877-901-APEX (2739)
- Mailing Address: 565 E. Fullerton Ave., Carol Stream, IL 60188
Thank you for trusting us with your personal information. Your privacy is our priority.